Global Conversation: How CMOs can build Brands with Soul

In this insightful virtual session, Siew Ting Foo, veteran marketer and author of "Building Brands with Soul," shares a powerful framework for creating human-centered brands that drive growth and foster authentic connections. Joined by Sophie Devonshire and Chris Rodi, Global Brand VP at Mars, the discussion explores four essential pillars of brand building — from meaningful purpose to igniting belief from within. Discover how to craft a brand that truly resonates and stands out in today’s evolving market.