Tom is the House of Brands director at JLR, where he leads product and brand strategy across APAC for Range Rover, Defender, Discovery and Jaguar. With experience developing and implementing comprehensive strategies that build awareness, loyalty and market share, Tom has a proven track record of success, achieving commercial impact for brands across the globe. With a career focusing on future mobility Tom has previously lead brand strategy for Uber and lived in South Korea where he led the global brand strategy for Hyundai.