Tim Ambler marketed wine and spirit brands for 30 years with International Distillers and Vintners, now Diageo.  He then joined the marketing faculty at London Business School and spent 20 years trying to work out what he had been doing.  Since 2003, he has been a Senior Fellow with the Adam Smith Institute trying to persuade the government to be less idiotic than it is.  His latest book, Shrinking Whitehall, is published by his institute.