This week, Ferrari’s takeover of one of the most exclusive shopping districts in the world has caught his eye.
Ferrari’s 60th birthday Beverly Hills takeover
Think pieces
The hard job of brand reappraisal
I’ve just seen the new work for Argos from CHI. Bravo. Seriously. Brand reappraisal is bloody hard. You often have to start...
Developing a global brand identity: Dulux and Design Bridge
At the core of every brand beats a living and ever-evolving identity. The more meaningful a consumer perceives...
Another challenging experiential stunt from North Face
This week, The North Face’s sudden sporting challenge for its customers has caught Joss Davidge's eye.
Why Colin Wheeler chose to work with UK Youth
Colin Wheeler is Managing Partner at the strategy and marketing communications company CWMarketing Limited. We caught up with Colin to
Nothing is New Forever
The new category at the London International Awards is, in my increasingly humbled post judging opinion, the hardest category to
Cool idea or skating on thin ice?
You’ve heard of the ALS Ice Bucket Challenge which went viral in June, but have you heard of Aymotrophic Lateral
Child's play
Marketing to children is not all fun and games. In fact, beneath the brightly coloured characters a battle is continually raging...
Technology and psychology: The ideal match
Debates over market research technologies can seem to the weary observer to come down to a battle between Technophiles and
Beware feedback
I'm a big fan of feedback. Understanding how others see you, and hearing how you can improve is a critical part of personal development.
Would you reveal everything on the web?
Toronto-based gold mining company Goldcorp was in trouble. Besieged by strikes and lingering debts...
The busyness of business is a big problem
Are you busy? After ‘how are you?’ it’s probably the commonest greeting these days. I guess we all want to be busy...
How brands grow – a higher form of ignorance?
'Information without perspective is just a higher form of ignorance' - Theodore Dalrymple.
Immersive Ear Love Palace is music to marketers’ ears
Ears sure do go through a lot. Be it enduring the 7am drilling from the nearby building site, your neighbour’s penchant...
Two elements of an apology
'We're sorry that your flight was cancelled. This must have truly messed up your day, sir.' That's a statement of compassion.
Tesco: the dark side of a company’s DNA
The discovery by Crick and Watson of the DNA molecule that encodes the genetic instructions used in the development...
Hot Chip 3 – can you pick a winner?
If only. But you need some basis for deciding who you’ll spend your valuable time with. That depends of course
Ralph Lauren’s fans become ‘part of the art’
This week, Ralph Lauren’s bid to involve its fans in its creative campaign has caught his eye.
Whatever, USA: How Bud Light created its very own branded town
Bud Light’s complete makeover – and takeover - of a town in Colorado caught his eye this week.
Building a purposeful brand
In today’s increasingly competitive and complex marketplaces, having a great product is no longer enough to win.
That’s not
How your marketing skills can prevent the bullying of disabled children
Sky Badger builds bridges between disabled children and the charities and services available to help. They find everything from disabled