An imagined conversation with an imaginary CEO...

We share almost everything. Interesting, funny, scary, boring, whatever it is.

Aunty Jane used to live in Stockwell.

Four European countries this week.
And (outside of work) two main topics of conversation.
VW and immigration.

The world

Many of the social organisations we work with are going through huge changes...

Mini-Wheats inspired adults to ‘Feed their inner kidult’ with this dating prank...

It is difficult to get shock advertising right, to not sensationalise an event but raise awareness through...

A long time ago, I spoke at a conference in front of 6,000 accountants. Like all good speakers, I had lovingly prepared...

Is doing the right thing important to society or commercially savvy? This was the theme of an Oystercatchers debate this week.

Launching a new product or service is the same as being the new kid

This week Joss Davidge puts the spotlight on this ‘Great Escape’ ad, where a beardy-yodeller chats to commuters to encourage them to travel to the countryside.

I didn’t go to Cannes Lions this year. But, in some respects, I didn’t need to.

Nescafé set out to prove that coffee has the power to get people talking in this experiential marketing campaign.

Another year, another Cannes. Fittingly for a festival where so much alcohol is consumed...

The account manager is dead. And Stephen King killed him.

This week, Joss Davidge at BEcause picks out the campaigns that caught his eye at Glastonbury. 

So, Facebook have changed their logo. They’ve slightly slimmed the typeface and changed the double-story ‘A’ to a single-story one, if you’re interested.

I once told an audience I was speaking to that LinkedIn was ‘networking for people who couldn’t network.’

Pimp My Cause caught up with Justin, founder of the brand strategy and communications agency The Cernis Collective...

Probably the most common ways for a brand to get its name are from either its founder or from the area...