Not that long ago Washington DC was awash with rainbow colours and delighted celebrations as the Supreme Court legalized same-sex
Diversity should be more than just a slogan
Think pieces
Silence is golden for experiential AXE concerts
In the endless battle to be heard, it’s rare for a brand to covet silence.
The power of priming - part one
In the last couple of decades the ‘strange wilderness of the subconscious mind’ detailed in Vance Packard’s seminal work.
Brand + confirmation bias = hope for Volkswagen
It must be tough being a Volkswagen sales person right now.
JEFFERSON: Strong men tremble when they hear it?
Ronnie Pickering thinks he is well known.
He is not.
He is your classic small-town, small-minded, small-penised buffoon.
We’ve all
Cadillac XT5 launch elevates experiential marketing
Bringing a new product to market and creating an instant buzz is never an easy task.
Logos and leadership
Marissa Mayer is in the news again, this time for announcing she will take two weeks off on maternity leave when her twin girls are born
DS in China, the revival of Citroën in Asia
This month, Creative Culture is looking at the success of Citroën, and notably that of the legendary DS.
Nobody doesn't like a laugh
Vinny Warren left Galway in Ireland and went to New York.
Can you help rebrand a well-loved London charity?
This month Pimp My Cause is featuring the work of South Thames Crossroads, an excellent charity, doing fantastic work that greatly needs your help with rebranding their organisation so that carers desperately in need of their services can find them.
Diet Coke creatively reimagines positive tweets
All you need is love. Or rather, retweets of love.
Delta Airlines delivers experiential stillness
Joss Davidge of BEcause explains how Delta Airlines brought stillness to life through an experiential booth.
Eureka moments
Nick Woodman was surfing in Bali. With two failed businesses under his belt, he wanted to take some time out.
JEFFERSON: You're so vain
What I write in my tweets
vs.
What I actually mean
‘Thoughtful piece’
the author is clever (but not quite
JEFFERSON: Black velvet
Last week, Lord Browne, formerly of BP, took the airwaves to say that businesses like the one he used to run...
The new luxury
Asprey to Banyan Tree, Chanel to Dom Pérignon … “luxury” brands have enjoyed a charmed life...
Reebok film gets blood pumping
Has your heart ever been left pounding after watching a fast-paced film at the cinema?
JEFFERSON: Said I'd like to know where, you got the notion
Your marketing strategy? I have two words for you:
Friends. Reunited.
Yep, that’s where all the action is now.
No
JEFFERSON: Turning Japanese
The Japanese think,
That Westerners,
Do Not Understand,
Letter from Singapore: chicken rice and national pride
On the 9th August 2015, Singapore celebrated its 50th year of nationhood. It’s hard to overstate the distance this country
Inspiring brand experience from Coca-Cola and JetBlue
Here’s a quick question or you: do good things happen when you share?