Think pieces

The evangelist in the laundry room

If you have ever spent any time in a hotel laundry, you will know it is not an exciting environment, in the conventional sense of the word.

Why we think and behave differently as we age: part 2

This article is the second of a two-part series in which we explore some of the latest insights around cognitive ageing.

JEFFERSON: What The World Needs Now

That Albert Einstein was a clever chap, eh?

Chinese New Year is upon us

Chinese New Year is upon us. Children have had their CNY assemblies at school and the pressure was on to find the perfect outfit.

Beware the career lifeboat

I recently got myself a new job. You might have seen it in Campaign. My mum certainly did (I sent her two copies).

Cheers! A round-up of some of our favourite beer branding

It doesn’t take much to persuade most people to kick back with a beer, but it certainly doesn’t hurt to make it look great too.

It’s CNY! Five resolutions for media to keep in 2016

Yes, ‘CNY’ could mean Chinese New Year, especially in this part of the world...

Letter from Japan: The oddity of the Japanese advertising industry

How would you feel about a country where the top two ad agencies own half of the industry?

Bias in the Spotlight: Default Bias

When presented with pre-set courses of action or defaults, we tend to accept what is presented. Intuitively, we often ‘go with the flow’.

Agility is key in the Year of the Monkey

As one lunar year ends and the Year of the Monkey starts, it’s a perfect time to reflect...

Brand Learning Growth Drivers study

Growth matters. It matters financially and commercially it creates opportunities for people inside and outside companies.

Britvic's marketing boss: let's get real on childhood obesity

If advertisers want to be seen as responsible, it’s time for a specific focus.

Triage Thinking

In TV hospital dramas you’ll see a patient rushed in on a stretcher while a nurse yells “Get this patient to triage”.

Star Wars sends Disney’s brand into hyperdrive

Every year, leading brand valuation and strategy consultancy Brand Finance puts thousands of the world’s top brands to the test.

Is 2016 the year the word ‘digital’ is finally consigned to history?

Just as technology has become an integral part of consumers’ lives so ‘digital’ – once thought of as a highly specialised advertising field.

And the answer is a definite maybe

There is no one right answer. In school we are all taught there are right and wrong answers. 2+2 = 4 (not 5, not 4.5); 4 is right, anything else is wrong.

Barbie reveals new body shapes and skin tones

Matell is literally changing the face of Barbie for the first time since the doll's 1959 debut.

10 things we learned in January

From outrunning a T-Rex to Donald Trump's playlist.

JEFFERSON: Trust In Me

You don’t trust me. In fact, I don’t think you don’t trust anyone.

The future of wellness

voga

Stool banking, sound healing and healthonism. This piece is by Lucie Greene, Worldwide Director of JWT's Innovation Group.

All my best posts are the posts I haven't written

Sometimes I'll get a great idea for a post while out walking or showering...