Marketing’s core role is to provide experiences that commit customers to a brand. Can science shed any light on brand relationships and loyalty?
What commits customers to brands? (clue: it isn’t love).
Think pieces
The seven unmistakable signs of a sh*t brand consultant
Your portable toilet business has nothing to learn from Steve Jobs, and if a consultant even mentions Maslow’s Hierarchy...
The experiential excellence collection: Disney and McDonald’s nail it. Again.
Summer is always a great time of year to be part of the experiential marketing world.
Neuromarketing Essentials: what every marketer needs to know
Peter Steidl is one of the authors of the excellent Neuromarketing for Dummies and, when I reviewed that book...
How marketing can put forgotten people back on our radar
If you were living with dementia, who could tell your story? Or if you were living in Sierra Leone during
Are brands unwanted obstacles between fans and their passions?
Marketers like to be able to say their brands ‘own’ something...
The Social Traveller
Singapore Tourism Board (STB) recently commissioned We Are Social to investigate the emerging trends shaping people's use of social media in relation to travel.
Hit or miss? Roar or Snore?
It takes a brave designer to muck about with anything to do with our national game...
Clients are doing it for themselves
Have you heard of Survey Monkey? Google surveys? Of course you have.
The subconscious influence of Optimism
One of the most effective ways to help people grasp - and become more aware of the existence of - our cognitive biases...
Cannes Lions 2016: Are you attending?
Cannes Lions has been Inspiring Creativity for 60 years. It is the world’s greatest celebration of creative communications in all its forms.
Letter from: an expat in Dubai
As the Society opens in the Middle East, one of our committee members talks about moving recently to Dubai...
Letter from Dubai: chemistry meetings
It was a hot, sunny October day in Dubai as I welcomed my colleagues from the European, Asian and South African offices of Roth Observatory International.
Why does marketing for good sometimes go bad?
Age UK are in trouble for doing a deal with an energy provider that raised £6m a year for the
Names with meaning working in the global south
I wanted to share some tips to help others working on brand projects with clients in different continents. Having developed
What the best brands in China will do in 2016
Recently, I had the pleasure of meeting with a handful of senior marketers at a Marketing Society Dinner...
Five influencer marketing myths holding your growth strategy back
Influencer marketing has been a secret weapon for large consumer brands to tap into focused targeted audiences.
Unconventional products often call for unconventional marketing
Creative Myths About Asia — Stereotype No.2 Con’t. Asian brands are not brave.
GE: Fame, Feeling and Fluency through [Un]Impossible Missions
I recently attended the Columbia School of Business BRITE Conference. BRITE stands for “Brand – Innovation – Technology”...
Letter from San Francisco: MarTech and the second age of the machine
In the 70s, San Francisco was a Global hub of culture, known worldwide for hippies and radicals… Nowadays San Francisco
We’re Stars! But who are we?
The Marketing Society Star Awards were another great success last week and SMG Insight are very proud to be a