Luxury goods are only consumed when we've got enough. You shouldn't go shopping for a Birkin bag with your last dollar.

I will not be the first person to say that 2016 has been a year of seismic change.

Brexit, Trump

Buzzing, was definitely the word, with standing room only at the book launch earlier this month, and guests stating that

Someone asked me the other day when I would move on from studying challenger brands. You’ve been doing it for

As we approach the end of the year, its time to look back and do a review of our favourite

Compelled by a recent purge of stereotypes from its own advertising, Unilever conducted a global study that found the industry

Sadly it is beyond the power of the British and American people to reverse the Brexit and Trump votes.

We're expanding, with a hub of the Society in New Delhi launching in 2017.

Recently, Accenture announced its acquisition of Karmarama, one of the UK’s largest independent advertising agencies. Doubtless there was much hand-wringing

Every day, consumers in APAC turn to their smartphones to answer questions such as “how do I clean my sneakers”

"Disruption" has become such a buzzword, pervading everything on down to mayonnaise marketing, that people have begun to assume that

Anyone unlucky enough to have seen England play in Euro 2016 will know what a team looks like when it

I caught a fascinating film on the rejuvenation of the Lego brand on a flight to Dubai to watch the

Every now and then, some nonsense piece about colour psychology does the rounds on LinkedIn. Usually illustrated by a hastily

I recently presented at the Singapore chapter of Creative Mornings, an excellent community event that takes place in cities all

What a year it’s been. I’ve been reflecting on 2016 and am so proud of what we’ve achieved as a network.

In recent years, the advertising industry has gone bonkers for Christmas ads. This festive frenzy seems as important to UK

LinkedIn today released its 2017 Digital & Content Marketing Predictions for Southeast Asia report, which outlines predictions in digital marketing

The globalisation bandwagon has been a busy place for the past few decades, ever since Theodore Levitt of Harvard Business

Nokia’s plan to get reintroduced into the mobile market places a lot of emphasis on its brand. A 10-year contract

Today, ‘virtual reality’ has become nothing more than a token buzzword, plastered across online marketing forums and populating the inboxes