Think pieces

Inspired Us: Diversity and Citymapper

city

Havas Goup UK talks us through what inspired them this month, from the humble travel app to encouraging diversity. 

Silos: great for grain storage, not for marketing decisions

I come from the Midwestern region of the United States, Iowa to be precise.

The Marketing Society invites you to Sleep in the Park

...with Liam Gallagher, John Cleese and Sir Bob Geldof on December 9

What football can teach innovators?

So are the sports pages the first place you should look for tips on innovation?

What's to stop the disrupters becoming the disrupted?

It’s a great time to be a consumer.

When brands get political: the Trump edition

The current political climate in America is anything but subtle. With news outlets being filled with constant updates on the

Letter from China: a creative perspective

When designer Lisa Hastings took a role in China with Cowan, it not only opened her eyes to a fascinating

Here come the humans!

hum

Whilst the power of innovation is advancing - so are humans.

What has 100 bellies and no brain?

Mr and Mrs Scovell are exploring the specifics of collaborative creation

Ideas can go down as well as up

'Ideas are like jokes and gifts', David Wethey explains.

As well as not instead of

At GGT, our CEO was Mike Greenlees.
His favourite expression was “As well as, not instead of”.
That was his

Old news: the future is yesterday

It’s back! And it’s got Snake!

Serve don’t sell

There are various versions of these statistics flying around but they were quoted to me again in a meeting this

August Strindberg and the Pricey Grey Tank Top

August Strindberg’s short one-scene play, The Stronger, features only two characters.

The inside story of what it took to keep a Texas grocery chain running in the chaos of Hurricane Harvey

In Texas, a grocery chain is now inspiring memes.

One goes like this: "State and federal resources are struggling to

The Insight Sculptor

They are in documents, presentations and corridor conversations. Self-important little things that strut around thinking that they hold the key

Sweating the SWOT

Most people reading this piece will have heard of SWOT analysis,

Why the Dunkin' Donuts name change is too little, too late

Dunkin’ Donuts recently announced it is considering a change to shorten its iconic brand name.

Sometimes there isn't a smart move

There’s always been animosity between the two branches of the police: uniform and plain-clothes.

The uncertain leader

Jim Carroll discusses Crystal Pite and the ‘Doldrums of Doubt’

Do brands know what’s trending locally?

Nearly one-third of the world uses social networks regularly, and a 2017 study by Mediakix found that the average person