Think pieces

Unfiltered beauty

The French government has taken a bold stance to enforce transparency in photography. As of October 1st, all commercial photos

The future of food

om

New omnivores, byproduct brands and algae. This piece is by Lucie Greene of JWT's Innovation Group.

A splash of drama

Why drama is a strategic imperative for brands that want to get noticed

Deon Newman explores digitalisation and the Internet of Things

Deon Newman, CMO & VP Marketing, IBM Watson Internet of Things went on Dubai radio station, Dubai Eye 103.8  to simplify

Out of intense complexities, intense simplicities must emerge

Churchill was first to call on the need to derive intense simplicities from intense complexities writes Jayesh Rajdev

What does bravery look like in today’s marketing?

'Bravery in marketing is not about confrontation, it’s about imagination'

Inspired Us: Burger King and Christmas

moz

By Clear Channel

I prefer real intelligence every time

We have just moved house.

It has been a major hassle, because we have relocated to another part of the

Inspired Us: From FinTech to Emoji Feminism

women

From the fastest growing sector for innovation - FinTech to diversity through a range of thoughtful emojis.

Branding for Brexit

Brexit is a huge event challenging Britain’s sense of identity.

The BE Police

police

Ask someone if they know what ‘nudge’ means, and they’re increasingly likely to answer ‘yes’. ‘

Nudge’ has

Fantastic and interactive, 3D and intelligent...

AR marketing has become a $120 billion creative industry

Inner truth v outer truth

Dave Trott explores paranormal activity

What marketers need to know about the power of Saudi Arabia's new fleet of female drivers

When Professor Jonathan AJ Wilson, PhD started thinking about Saudi Arabia lifting the ban on women drivers...

6 misconceptions about challenger brands

Small, scrappy underdogs, right? Disruptors? Challengers? Aren't they the same thing? 

The smell of success

Nespresso’s Roger Staeheli opens up about Hong Kong coffee culture

‘Damn the Torpedoes!’ Sometimes a Situation Calls for Reckless Bravery

"This piece was written in memory of Tom Petty who passed away this week. Tom Petty and the Heartbreakers’ 1979 album ‘Damn the Torpedoes’ illuminated my adolescence", writes Jim Carroll

Brand America

What does "America First" mean for the American brand?

MENA Effie Awards Announces Exceptional Roll-Call of 2017 Winners

Ninth edition of the awards programme took place against a backdrop...

 

There is no dumb media money

It’s time to stop sniping. Media allocation is increasingly smart and getting smarter and we need to celebrate that.

 

The Invisible Brand: The Perils of the Fluid and Frictionless Journey

‘An invisible man can rule the world. Nobody will see him come. Nobody will see him go. He can hear every secret. He can rob, and rape, and kill!’