It can be easy to assume that students as a demographic have limited purchasing power, especially in this day and
Marketing to students – a shifting paradigm
Think pieces
Another golden summer
Summer 2012 will be remembered for the Olympics and Paralympics. The recent Anniversary Games and media coverage of London 2012
adidas gets londoners leaping
This week I came across this great, simple and brilliantly on-brand pop-up activation from adidas. To launch the new Derrick Rose signature trainers, adidas created a pop-up shop in London where fans could have a go at leaping 10ft in the air, in a bid to grab a pair off the shelf.
What should brands do about anti-social media?
Where do you stand on the debate about whether brands, in their role as advertisers, should use their influence to
Big data changes everything – especially ads
'Throughout human history, we have been dependent on machines to survive.' Morpheus, The Matrix
Predictive modelling
You may remember the
Ideas should have a ‘Best Before’ date
Time is the enemy of ideas. This is well understood isn’t it? Give the agency too little time to respond to a brief and it’s hard for them to properly explore.
Caution: Digital advertising and Big Data
‘Brands under threat’ is one of those regularly occurring headlines that alert marketers to a new development in the business
Long copy isn't back
Apple has just released a series of long copy ads with the help of advertising agency TBWAMedia Arts Lab, USA
It's a matter of life and death
When my son was very small he asked me about death.
We were driving along on a sunny day.
Suddenly
10 tips for marketing sustainability
Giles Robertson, managing director of Green Banana Marketing and associate Sustainability Practitioner, Kim Bailey, took part in a Google Hangout
Theatrical brand experiences
Joss Davidge, business director of brand experience agency BEcause, continues his weekly search for great marketing ideas.
This week
Rugby, refs and opticians
Right place, right time, right cognitive engagement - Like many rugby fans (‘nut’ might be a better description) I was so excited that the British & Irish Lions Tour to Australia had finally arrived.
Nivea’s man of the match experience
Joss Davidge, business director of brand experience agency BEcause, continues his weekly search for great marketing ideas.
This week
The art and science of online engagement
The world isn't just the way it is. It is how we understand it. Life of Pi
Old school
Things may be looking up - but we're all looking down
As I write this on an early morning Eurostar, newspaper talk is of green shoots. So are all the faces
Purpose-driven branding
“People don’t buy what you do, they buy why you do it,” Simon Sinek famously said. Marketers are all taught
Talking pants
The headlines about child sex abuse continue to shake our society, almost on a daily basis, it seems.
About one
How should one draw the royal line?
Event based marketing is not new and whether it is building your message around a seasonal event such as Christmas
Would you drop everything for Heineken?
Joss Davidge, business director of brand experience agency BEcause, continues his weekly search for great marketing ideas. This week
Slow snail mail – why the tortoise is still beating the hare
Unlocking the power of the old-fashioned post
With the UK's Royal Mail now making profits for the first time in
Don't like the answers? Ask different questions
Focus groups have become the marketing equivalent of bankers: everyone slags them off, and yet they’re still dominant in our