Think pieces

20 Things You Shouldn't Do at SXSWi (and 5 Things You Should)

Say Media

One of the few things I've done more often than go to SXSWi (9 times) is go to Burning Man

Opening doors with experiential marketing

akanksha

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for innovative marketing ideas. 

This week he

Age of the user interface

'It’s very easy to be different, but very difficult to be better'. Sir Jonathan Ive SVP of Design, Apple

When

Using technology to set the scene

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for innovative marketing ideas.  This week he

The trouble with green marketing

Giles Robertson, Founder of Green Banana Marketing Ltd and Chairman of the Marketing Society Charity Group, says it’s not easy

Earning Trust

There has been a development in the “what lies at the heart of marketing’ zeitgeist over the many decades since

Big data empowers personalised defaults

The growth of ‘big data’ – quintillions of bytes of behavioural data on consumers - now allows for the creation

Is more always better?

Alex Marks

In recent years, we in business, and society as a whole, have put growth up on a pedestal. But is

Big Data, Big Deal (part 2)

big data

Alex Batchelor, COO of BrainJuicer and former chairman of The Marketing Society, writes the second chapter of his story of

Was this the best ad of the Super Bowl?

Best ad of the Super Bowl? The 30 minute ad for modernizing our nation's power grid.

In the days

10 things we know about love

1.    65% of people are more likely to tilt their heads to the right when kissing instead of the left

Why Mobile Is the Future of Media

A Week in Venn

It's been a month since you made your New Year's resolutions, so it's time to 'fess up: How are you

Uncovering Sustainability Potential – the new USP

Isn’t it funny how, sometimes, you write something, look at it for a while and then suddenly it hits you

Keeping it Simple

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for innovative marketing ideas. This week he

The Bright and the Blind at Davos 2013

Why maybe we should be worried about decisions being made at Davos.

Many of the great and good who gathered

xoVain: You’ve never seen beauty like this before

When xoJane launched almost two years ago, it was truly one of the first websites where independent, passionate, and opinionated

How social media are bringing Sales and Marketing together

Gareth Richards, Managing Director, Ogilvy Primary Contact

At the last Marketing Society B2B dinner, one speaker expressed the view

Best 6 charity marketing campaigns from 2012 & announcing GBM's new Shortcut series

Giles Robertson

As the first chilly month of 2013 draws to a close, we wanted to present our list of what we

Why be different when you could just be better?

Fiona McAnena, Clearhound

Fiona McAnena, Partner, Clearhound

Jeanette Winterson wrote in her autobiography that her mother despaired of her, saying, “Why be happy

Necessity is the mother of invention (still).

Last week while speaking at a conference in Dehli I had the chance to see some of the city in

20 challengers to watch in 2013

20 brands to watch

At the beginning of the month we conducted a straw poll at eatbigfish HQ asking “who are the challengers to