Think pieces

Creatures of habit: changing sticky habits

'Habits form the bedrock of everyday life; without habits, people would be doomed to plan, consciously guide, and monitor every

Client-agency relationships: want a different conversation?

Want a different conversation? Try changing the language. How to get the best out of agency-client relationships remains a hot topic.

What’s wrong with programmatic advertising?

It’s hard to believe that the first RTB (real-time bidding) impressions were bought only a few years ago, disrupting a

Annual Conference 2013: Meet our cast of speakers

We bring you entrepreneurs from ASOS's Nick Robertson to Black Circle's Michael Welch, creative genius from screenwriter Richard Curtis to

Richard Curtis brings glamour and gives back

Richard Curtis, famous for rom coms including Notting Hill, Bridget Jones’ Diary and Four Weddings and a Funeral

A maverick solution to feeding people in need

Maverick Digital has produced a pro bono film that has helped Foodcycle gain £120,000 of funding.

Foodcycle is an innovative

Standing out from the crowd

October has been designated Breast Cancer Awareness Month.

It is also the host month of Stoptober, encouraging people to stop

Keep on the grass stunt from Coca-Cola

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly quest for great marketing ideas.

This week he

The future isn't what it used to be

Prospection, the act of looking forward in time, is a quintessentially human endeavour. In fact, some consider it the quintessential

Learnings for charities ‘building brands on and offline’

'A brand for a company is like a reputation for a person. You earn reputation by trying to do hard

I predict a riot: lessons in luddism

‘Your name is down amongst the Black Hearts in the Black Book and this is to advise you and the like of you to make your wills……Ye have not done as ye ought. Swing.’

Samsung redefines waiting game for Galaxy S4 launch

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly quest for great marketing ideas. This week he

One good turn

The story of the lost suitcase, the good Samaritan and the elephant in the room

Thomas was sitting quietly waiting

Mobile is killing media

There's a five-fold gap between mobile revenue and desktop revenue for the same page. In other words, for every page

Words. Sentences. Paragraphs. Stories.

The most common style of public speaking, one that’s often used by politicians and is surprisingly common among investment pitches

How KitKat breathes life into its 'Have a Break' strapline

This week he looks at how KitKat is bringing its 'Have a Break, have a KitKat' strapline to life using

Finding that perfect marketing match

With the steady rise of online dating in the last few years the original player, Match.com (founded in 1995), has

He who dies with the most toys wins

In Brussels the other week for a conference hosted by a family owned investment business, I was treated to a

Marketing Stunts

RedBull achieved marketing nirvana last year when they sponsored Felix Baumgartner’s jump from a helium balloon in the stratosphere to

Function + emotion = mythical brand status

One of my favourite epigrams on branding is this: Brands become myths by telling the truth. The idea is a

Building trust by feeding pigs

This week he looks at campaign that builds trust and gets people talking by connecting Londoners with ‘happy pigs’.