Source: Unsplash, Credit: Social Cut

How can you hook the best talent for your in-house offering?

Hint - it involves housing them inside the creative agency

No one likes recruiting. But EVERYONE is staffing up. 

Absolutely everyone I speak to now, whether it be clients, friends at other agencies, people we are trying to employ, dog walkers in the park or the owner of the local sandwich shop, everyone is looking for talent. But hardly anyone can find it. 

And, usually, if you are trying to hire for in-house roles, these problems are exacerbated to the nth degree. 

We’ve all read enough about in-housing now to know that as well as the copious positives, there are also a few pretty tough negative elements to contend with, especially when it comes to hiring and retaining staff. 

Firstly, following the loss of so many people from the industry during Covid (many of whom were forced to find other careers elsewhere, and now simply don’t want to come back) the talent pool has been greatly diminished. And of those that are left, they have reassessed their value, their values and, more importantly, how they should be valued by their employers. We actually wrote an...

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