In Abu Dhabi, sustainability is more than just a corporate imperative – it is part of the very essence of the city. Its dedication to green practices is out in the open for everyone to see – through the sprawling mangroves or innovative clean energy projects popping up in every corner, the city is a living example of what it means to truly value a sustainable future.
In 2023, Abu Dhabi earned the title of Arab Environment Capital, a huge nod to ongoing efforts in sustainability and environmental protection. This recognition echoes the vision laid down by HH the late Sheikh Zayed Al-Nahyan, whose pioneering work in environmental preservation continues to guide and inspire this incredible city’s sustainability journey. From sprawling green projects to innovative initiatives, his legacy lives on, pushing us all to think bigger and act greener every day.
This legacy has wholeheartedly been adopted by Abu Dhabi’s home grown brands. Sign in to read about how some of the city’s biggest brands who have taken on sustainability seamlessly and continue to deliver on the city’s environmental agenda from Marwa Kaabour, CMO and Group Head of Marketing and Corporate Communication Al Masaood.
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