Q&A with L.L. Bean's Chris McDonough

Q&A: Chris McDonough

Ahead of our New York Braver Conference we spoke to the Chief Brand and Sales Officer at LL Bean.

How can marketers be braver?  

Be prepared to take more risks supported by a clarity of purpose and insights to quickly assess the impact of any decisions. Agile and forensic understanding  plus a willingness to adapt and learn are vital to a brave decision making culture.

What’s the biggest risk you have taken in your career? 

To move my family and career to the US and be part of the revitalization journey of a century adored brand.

Which business leader do you admire the most and why? 

Mark Hunter President and CEO of Molson Coors.  An incredible humble, human and empowering leader who encourages thoughtful risk taking and insightful learning.

What’s the best piece of advice you’ve ever received?

Be prepared to keep learning and always try new things – a mentor at Mars Inc.

Chris is speaking at our Braver Conference in New York this 14 November 2018. To find out more about this event head here.

Linked In: Christopher Mcdonough