2016 marked the fourth year of Christmas is for Sharing for Sainsbury’s.
‘The Greatest Gift’ was our most integrated Christmas campaign ever, using a deeper insight, unifying our ‘brand’ and ‘food’ campaigns at Christmas and making our marketing money work even harder.
It paid dividends, entertaining the nation (Google confirmed our launch film as the most watched ad on YouTube in 2016), and delivering the strongest business results of any recent Sainsbury’s Christmas campaign (the brand returned to like for like growth).
This was delivered with startling efficiency; a low media spend versus competitors, producing a Return on Investment likely to be well in excess of £25 for every £1 spent.
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