This piece appeared on Advertising Week's site here.
About the Author
Don’s long resume includes working with brands like Burger King, JP Morgan Chase, Citibank, Kraft, Kellogg, AT&T and basically every Hollywood studio. Don’s track record also includes being the former Chairman and CEO of EMAK Worldwide, a strong performing, global NASDAQ-listed company, a senior partner at leading management consulting firm Willis Towers Watson and a stint as an adjunct professor at Columbia University Business School. Don received an MBA from Columbia University Graduate School of Business and a BA from The Johns Hopkins University.