Interview with Khaled Ismail

This week we meet the Regional VP Communications at Tetra Pak Export.

What’s your golden rule?

Life is a journey on a speed train – look out the window, laugh a little and enjoy the scenery before the next stop.

Who has been your biggest influence?

Steve Jobs...for what he stood for and what he achieved.

What is your most hated business expression?

“I am circling back”.

What’s the smartest business idea you’ve ever had?

Yet to be proven – it’s called My-Sign. A social Media which enables users to post cool video, promote them, become influencers and connect with Brands. My-Sign.com.

Which leader do you admire most and why?

Barak Obama – I know it sounds cliché, but I have been watching him for the past 9 years…and he hasn’t let me down except once or twice.  He is inspiring, human and communicates like no other.

What’s your favourite word?

Marvellous – (in a pompous British accent). It usually puts a smile on people’s faces.

Tell us a secret

Always ask for more. You don’t be reasonable.“The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to him. Therefore all progress depends on the unreasonable man.” George B. Shaw.