We are delighted to bring you a Member Interview with Neda Lazic, Marketing Network Operations and Capabilities Senior Director, Eurasia & Middle East, The Coca-Cola Company
What’s your golden rule?
Hope for the best, expect the worst
Who has been your biggest influence?
School teachers - they shaped some of my beliefs early on and for life
What is your most hated business expression?
out of the box
What’s the smartest business idea you’ve ever had?
online eco-system for afterlife management and support
Which leader do you admire most and why?
Patagonia owner - consistency between vision and actions, real purposeful marketing
What is on your mind the most right now as a marketing leader?
I like TCCC James Quincey - great logic and sense of humour
Why is being part of The Marketing Society important for your career?
It enables network expansion and puts to practice some of my passions like teaching, mentoring
Why does marketing matter to you?
It is a way of thinking that applies to personal life as much as business, its framework provides consistency of thought and deed, and far-reaching if done well
Tell us something that’s not on your CV
I love to laugh, and my boundaries are loose:)
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