Earlier this year we partnered with Google to investigate where the skills deficiencies lie in marketing.
Three key points came out of the results:
- Shortfalls in digital-marketing skills and mismatches in priorities
- Revamped training and culture are critical to closing the gaps
- A broader digital transformation can create competative advantage
Thank you to all of you who took part in the survey, we really appreciate it. Click here to see the results.
Do you agree with the survey results? If not, how do they differ from what you'd expect? Let us know and join the conversation on Twitter @TheMarketingSoc #TalentRevolution.
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