In my last blog I identified 4 factors which are critical for the success of any innovation project. This week, I’m going to look in more detail at the first of those – picking your target.

By the end of 2014 I was getting mightily sick of the word ‘curation’. Nobody did any marketing, they just curated stuff.

At the beginning of the year when we were preparing our '20 Challenger Brands to Watch' list, one of the obvious contenders was Donald Trump.

GoPro recently posted disappointing Q4 results, with sales down 31% and a loss of $34.5mill. Ow.

At The Behavioural Architects we are often asked to redesign communications.

Virtual Reality, as a concept, has been around for over 50 years...

Innovation remains high on the agenda for most companies in their quest for growth, and creativity is undoubtedly one of the core skills required.

From Barnardo's to Paddy Power, a wide range of brands' ads have attracted complaints...

Over the last twenty years, innovation has been in the grip of what we might call ‘methodologism’ – the belief that if we can use the right process, we’ll get great innovation ideas.

If you have ever spent any time in a hotel laundry, you will know it is not an exciting environment, in the conventional sense of the word.