Think piece
Marketing in times of uncertainty: Brexit & Brands
I think it’s fair to say that the Brexit vote took all of us by surprise: Agency and client.
Read Now
Creativity and innovation through the eyes of Confucius
In March 2014, Harvard Business Review ran a story entitled “Why China Can’t Innovate” .
Read Now
Knowledge Corner from The Economist Group
We’re delighted to announce that The Economist Group in Asia have become our official knowledge partner.
Read Now
Mind vs. Machine: When it comes to branding, who will win?
Humans should be worried. Hawking, Berners-Lee and Zuckerberg have all given their warnings.
Read Now
5 lessons from the EU campaign
Did we have a balanced debate about the EU? With 52% voting to leave, my sense is that we were let down by a lack of information and in certain cases, misinformation.
Read Now
Does supermarket advertising lack ambition?
Following the Morrisons, Asda and Co-operative creative reviews, and ahead of a possible Sainsbury's pitch...
Read Now
Want great marketing? Be more Iceland
I was once asked by Campaign for my "personal mantra'" and I responded with the answer, "Simplicity is Genius".
Read Now
Do the right thing
Professor Mark Ritson recently delivered an inspiring presentation at Marketing Week Live which is now online for those who couldn’t attend.
Read Now
Marketers will need to adapt tactics for on-demand customer service
Customer service can make or break a brand. One poor service experience can waste expensive marketing work, no matter how persuasive.
Read Now
Evolving the creative brief for more compelling video content
Just about everything in marketing has changed in the last ten years.
Read Now