Think piece

Time to change the advertising model

Memorable David Bowie lyrics. Open to debate as to what they really mean – but one interpretation is...
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How brands can win with sport sponsorship

The tremendous opportunities afforded by international sporting events means that brands are often fighting to come up top in this highly competitive arena.
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Overwork leads to the suicide of 24 year-old Dentsu employee in Japan

An employee of Dentsu in Japan has taken her own life as a result of a work overload...
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The Power of Customer Habits

From cleaning our teeth in the morning through to the ritual of going to bed, we don't decide everything afresh each day but instead deploy repeated patterns of behaviour without thinking.
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And so to bed…

I have written before about how the best customer experiences need to include not just customer needs but a brand-led perspectiv
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Marketing 2.0 - Experience is the new black

In the past marketing was all about grabbing our attention but all that has changed.
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Note from the MD: Sep 2016

For those of you who’ve heard the news – it’s true.
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Could your brand pass the psychopath test?

Corporate personhood has a long-standing basis in law.
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Sprintathon: celebs and sports stars sprint to beat cancer

422 runners are heading to Little Marlow in an attempt to run the world’s fastest marathon time.
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Not hearing, but listening

My mother cupped the conch shell to my infant ear. ‘Listen, Jimmy. Listen to the sound of the sea.’ And there it was: a summer breeze blowing from afar; waves crashing onto a distant shore; sunshine, sand and sweet repose. A thing of wonder.
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