What do Barack Obama, Vera Wang, Steve Jobs, Mark Zuckerberg, Tom Ford, Henry Rollins, Carolina Herrera and Albert Einstein all have in common?

“The logo is an identifier but it’s also something that stands-in for who you are.” — Steven Heller

Marketing directors were urged to "Lobby for the kind of (creative) work...

Saudi Arabia is changing both economically and socially, writes Stephen Hillebrand, chief executive of Kantar Consumer Insights MENA.

Chatbots are coming, but this does not mean that the end of marketers and creativity is nigh, argues Jamie Evans-Parker, founder and CEO of wayve.  

Manjiry Tamhane, WW CEO of Gain Theory, judged the Creative Data Lions recently at the Cannes Lions Advertising Festival.  Inspired by what she’s seen, she considers how data and technology have changed the way people interact with advertisin

Last month we saw the launch of the 2016 BE Guide, following the very successful 2015 Guide

If you're reading this you probably own or work on a brand.

I recently started reading “David & Goliath” by Malcolm Gladwell.

So sings Maren Morris on her track “80s Mercedes” which reminded yet again of the power of brands as a form of social currency.