It’s time to create effectiveness studies that deliver actionable findings rather than simply sell media channels. Jay Rajdev invites you to take part.

One of my favorite reads (albeit not in the brand strategy genre) is the Book of Heroic Failures by Stephen Pile, founder of the Not Terribly Good Club of Gr

In our inaugural column on inc.com, we introduced the idea that constraints and limitations.

I was listening to John Lloyd on the radio the other day.

Watching the eagerly awaiting John Lewis Xmas ad online today was like unwrapping a present

We're delighted to be partnering with VSO again this year for their Christmas Carol Concert

Channel 4, one of the UK's most admired media owners, was voted The Marketing Society's Brand of the Year at its Annual Dinner last night.

Do you feel that? The winds of diversity are blowing us swiftly from simply talking about it to giving it a fucking go.

I recently presented at the Singapore chapter of Creative Mornings, an excellent community event that takes place in cities all over the world.

In January this year, Unilever CEO Paul Polman announced the company would roll out zero-based budgeting globally – a move it had tested in Thailand last year, which cut down the spending by two percentage points as a share of sales.