Think piece
Five awkward questions before you wake up in 2017
Sadly it is beyond the power of the British and American people to reverse the Brexit and Trump votes.
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The Marketing Society New Delhi launch
We're expanding, with a hub of the Society in New Delhi launching in 2017.
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Flux and convergence in the connected age
Recently, Accenture announced its acquisition of Karmarama, one of the UK’s largest independent advertising agencies.
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How APAC brands can harness the power of how-to videos
Every day, consumers in APAC turn to their smartphones to answer questions such as “how do I clean my sneakers” or, “how do I set up my sound system?” These micro-moments present opportunities for brands not only to increase their exposure to the
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Why challenger brands matter in the age of disruption
"Disruption" has become such a buzzword, pervading everything on down to mayonnaise marketing, that people have begun to assume that it's the goal of challenger brands.
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Knowing why you’re here.
Anyone unlucky enough to have seen England play in Euro 2016 will know what a team looks like when it isn’t connected, inspired or led.
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How Lego rebuit the core, brick by brick
I caught a fascinating film on the rejuvenation of the Lego brand on a flight to Dubai to watch the World Rugby 7's last week.
It is a great example how remembering and refreshing what made you famous can boost brand and business.
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10 steps to a more successful creative career
I recently presented at the Singapore chapter of Creative Mornings, an excellent community event that takes place in cities all over the world.
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Note from the MD: Dec 2016
What a year it’s been. I’ve been reflecting on 2016 and am so proud of what we’ve achieved as a network.
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YouTube and the rise of Christmas ads
In recent years, the advertising industry has gone bonkers for Christmas ads.
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