Think piece

Is Michael Porter still relevant in today’s fast and connected markets?

Michael Porter is seen as the guru’s guru, the world’s best management thinker, the godfather of strategy. Born in Ann Arbor, Michigan, 69 years ago, he credits his own Harvard professor Chris Christensen with inspiring him and encouragi
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How advertising can regain its swagger

A few weeks ago, I spent two days in Canberra with Michael Ball. Michael was living with zest and courage well beyond his doctor’s expectations, but sadly has just succumbed to the cancer that had shadowed him for years.
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Research you can actually use

It’s time to create effectiveness studies that deliver actionable findings rather than simply sell media channels. Jay Rajdev invites you to take part.
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The refreshing brand strategy of failure

One of my favorite reads (albeit not in the brand strategy genre) is the Book of Heroic Failures by Stephen Pile, founder of the Not Terribly Good Club of Gr
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How to break out with a marketing budget of zero

In our inaugural column on inc.com, we introduced the idea that constraints and limitations.
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A Quite Interesting example in defining and expressing your brand

I was listening to John Lloyd on the radio the other day.
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Why this year's John Lewis Xmas ad fails to deliver

Watching the eagerly awaiting John Lewis Xmas ad online today was like unwrapping a present
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VSO Christmas Carol Concert

We're delighted to be partnering with VSO again this year for their Christmas Carol Concert
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Channel 4 scoops Brand of the Year Award

Channel 4, one of the UK's most admired media owners, was voted The Marketing Society's Brand of the Year at its Annual Dinner last night.
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From what the f*ck to giving a f*ck

Do you feel that? The winds of diversity are blowing us swiftly from simply talking about it to giving it a fucking go.
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