Think piece
LinkedIn’s top 10 digital marketing predictions for APAC in 2017
LinkedIn today released its 2017 Digital & Content Marketing Predictions for Southeast Asia report, which outlines predictions in digital marketing in the APAC region which are likely to be adopted by marketers across the industry.
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The perils and pitfalls of globalisation
The globalisation bandwagon has been a busy place for the past few decades, ever since Theodore Levitt of Harvard Business School popularised the issue in a famous 1983 article in The Harvard Business Review.
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Reinventing brand: how can Nokia change the narrative to build new equity?
Nokia’s plan to get reintroduced into the mobile market places a lot of emphasis on its brand. A 10-year contract means there is a long-term vision set for realising an ambitious plan.
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Connecting virtual with reality.
Today, ‘virtual reality’ has become nothing more than a token buzzword, plastered across online marketing forums and populating the inboxes of CMOs claiming to be the saviour of all brands, everywhere.
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Sir Chris Hoy and Graeme Atha sleep out to help homeless
Josh Littlejohn of Social Bite has invited me to sleep out
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Japan’s Sogo & Seibu local stores and the digital revolution
In today’s changing retail landscape, one thing is clear: Brands need to embrace digital or get left behind.
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Georgia on my mind: six lessons for creative professionals from a true American artist
Over the summer I attended the fine Georgia O’Keeffe exhibition at the Tate Modern in London (showing until 30 October).
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It’s time for marketing leaders to step up and join up
In the face of disruption and commoditisation, where traditional product innovation is harder to come by as a source of growth, delivering a superior customer experience is crucial.
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How to build and kill brand image
With the recent release of the Gustavson Brand Trust Index, I was invited on CFAX talk radio...
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Talent trends in Singapore, Hong Kong and Malaysia
Data scientist drought in Singapore, musical chairs in Malaysia, trilingual talent war in Hong Kong
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