I recently presented at the Singapore chapter of Creative Mornings, an excellent community event that takes place in cities all over the world.

In January this year, Unilever CEO Paul Polman announced the company would roll out zero-based budgeting globally – a move it had tested in Thailand last year, which cut down the spending by two percentage points as a share of sales.

Allow me to first stipulate that any reasonable person would not argue that diversity has material benefits for business.

One of Australia’s most senior female creative directors

The biggest challenge marketers’ face today is understanding their consumer in real time.

My eldest daughter Siun is 11 years old and has just started secondary school. This new stage in family life has sharpened my mind towards what job(s) she might want to do when she finishes her education.

Pantone’s Color of the Year for 2016 is a perfect visual metaphor for cultural change through 2015.

The advent of mobile has changed the way we communicate and, as the world becomes smaller and ever more connected, the advertising environment has had to adapt accordingly.

With the exception of West Point, there are very few institutions focused on teaching leadership. But every woman in business, whether she’s at a global firm employing thousands, or the owner of a one-person company, will need leadership skills.

TV planning approaches are too black and white. The truth is that every brand has to find its own shade of grey...