Think piece

How to build and kill brand image

With the recent release of the Gustavson Brand Trust Index, I was invited on CFAX talk radio...
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Talent trends in Singapore, Hong Kong and Malaysia

Data scientist drought in Singapore, musical chairs in Malaysia, trilingual talent war in Hong Kong
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The rise and rise of content marketing

Over the last few years if you’ve looked at the Marketing predictions for the year ahead you will have seen Content Marketing sitting at number 1 or 2 of the most important trends.
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Marketing Academy UK 2017 Scholarship

Each year 30 of the Marketing, Advertising, Media and Communications industries best talent are selected to undertake this 9 month, part time and completely free development programme.
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Mums on YouTube

YouTube is helping modern mums with everything from parenting advice, to entertainment during their priceless moments of downtime.
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New Zealand: The pioneering challenger brand

Kiwis invented the jet boat, the electric fence and Xero accounting software. In 1893, New Zealand was the first country to allow women to vote. Ernest Rutherford was the first man to split the atom.
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Influencer Marketing: Is it possible to build “affinity at scale”?

Influencer marketing is becoming a key area of attention for CMOs who want to increase the impact of their brand on social media. But is it possible to build true “affinity at scale”?
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Competing with giants: How Kenyan companies are outperforming multinationals

Kenya is considered the economic powerhouse of the east African region. It is a major transport, financial and logistics hub and, until recently, had one of the fastest growing economies in Africa.
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Digital should drive the whole business, not live in a ghetto

The latest bit of cartoon genius from Tom Fishburne brings to life nicely a key theme from our latest research project: 'Rebooting brand strategy for a digital age'.
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Baking on YouTube

Every day on YouTube, millions of people from around the world come together to share their passion...
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