Last week, I was listening to The West Wing Weekly, one of my favourite podcasts (ok, ok I'm a nerd). The subject was '17 People', a seminal episode in the story arc of The West Wing.

I want to tell you a story ….well actually I don’t, but I wanted to get your attention. Brand storytelling is undoubtedly ‘hot’ in marketing at the moment, and it seems everyone wants to jump on the bandwagon, and everything is a story.

When it comes to leaders there are a few names that regularly crop up.

It’s rare to talk about marketing without hearing the phrase ‘brand purpose’.

There was a point in time where brands were the aspiration, but in our new world, brands have become entirely subservient to people.

What women watch on YouTube goes well beyond the realms of beauty and parenting.

Way back in 2014 we posted on the limited effect of Facebook likes on driving brand growth.

Today’s technology giants are spending billions of pounds to define what simplicity will mean to us in the not-so-distant future:

‘Do you love my daughter?’ ‘Any guy that'd fall in love with your daughter ought to have his head examined.’ ‘Now that's an evasion. I asked you a simple question. Do you love her?’

We know that embracing diversity in society matters, and it’s increasingly clear that it is necessary for business too.