Think piece

Ten ways to become a great mentor

In today’s competitive global business landscape, it is important for companies to hire and retain the right people in order to exercise great leadership and to be successful in delivering on its brand promise.
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Is Joon a joke? Air France take obsession with millennials to new heights

Air France have flown the obsession with ‘millennials’ to new heights by creating a whole new brand for them called Joon. Yes. You read that right. A totally new brand.
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How BE is nudging us to be a more giving society

The UK is a generous nation. According to the Charities Aid Foundation.
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The negotiations process

Based on real events. Really.
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Take a walk

Go on, do it. Go for a walk. Not right now, you’re reading this but after you read this, take a walk. Why?
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Why driverless showers are key to the housing crisis

Although it is commonly assumed that faster-than-sound passenger travel died with the Concorde, this isn’t quite true: it overlooks the Caledonian Sleeper. With a few whiskies inside you, this is as close as you can get to teleportation.
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Is this the end for brand purpose?

Pepsi, Heineken, Dove and McDonald’s have all run into trouble recently by combining social purpose with a sales message. Is this the end for brand purpose? Purpose seems to be reaching a tipping point, doesn’t it?
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Inspired by Spanish innovation...

Spain is a land of diverse cultures that drives incredible creativity.
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The creative diplomat: should we always tell it like it is?

‘A diplomat who says ‘yes’ means ‘maybe,’ a diplomat who says ‘maybe’ means ‘no,' and a diplomat who says ‘no’ is no diplomat.’
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How BE helps us to live healthier lifestyles

We generally have good intentions to do some or all of the things that we know are good for us - but frequently procrastinate
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