Reflecting on the 20th anniversary of Market Leader, Judie Lannon, founding editor, wonders what makes a marketer.

Available flavours of KitKat in Japan include baked potato, soybean, apricot seed and red bean paste sandwich. In 2011, Toyota announced that the official plural of Prius was Prii. In 1959, the first commercially success

Productivity within the ‘vaguely creative industries’ (which is how I think of marketing) is a subject soaked in unresearched hypothesises. Here are four more:

From tribes to women in power to creative productivity.

The Behavioural Architects, on how feedback trumps financial education in improving financial capability.

Whether you speak to a retail bank, private bank, asset management firm or insurance provider, they will all readily admit that their industry is struggling to maintain relevance with customers.

Giles Lury questions whether being a high performance organisation equates with being a high performance brand

By Tony Neville

The fundamental misunderstanding of consumer behavior that prevents many companies from growing profitably – and what your company can do about it.

Roll over humans; it’s a dog’s life.