The common perception is that daydreaming is a sign of distraction and inattention - but there's more potential behind idle thoughts.

What could we achieve if we all learned to think a little more positively?

Today I'm sad. I'm sad that we seem to be taking one step forward and two steps back. And I'm sad that our factions are fighting each other. All movements need a combination of radical action and patient reinforcement to work.

Innovating the way you do innovation, by Giles Lury

Copy. Adapt. Paste, writes Peter Fisk

As ever, the 2018 D&AD Festival had an incredible array of fantastic creative work.

We need to flex the muscles which we want our brands to wield, writes Creature's CSO

Dear members,

In part two we learned about the role of emotions in decision making. Now discover the what and how of engaging emotions.

Most of us think we have a pretty good idea of what emotions are – but what are they from a scientific perspective...