Change is a constant. But 2022 is talked of as the beginning of a great reset. To decide this year’s top twenty, eatbigfish researched hundreds of companies globally for brands with the ambition, clarity and confidence to match their innovation.

For the past 100 years we’ve been building a system like no other industry anywhere in the world. The temptation to load bodies (and hours) onto a job is too much to resist. The ‘cost-control community’ did not evolve because it wasn't needed now did it?

The impact of the pandemic has been wide reaching on businesses and the work force at large. Sarah Dawson, Managing Director at CSM shares how forced reshuffling of the workforce can help businesses to think differently and bring in new personalities and perspectives.

As ‘rare as unicorn tears’, was how Jane Evans described the devastatingly low number of women over 50 in our industry. It begs the question of why everyone is working so hard to bring young women into the industry, and then spectacularly failing them every step of the way.

I had the pleasure of hosting our regular CMO Community virtual roundtable discussion on a topic that’s close to every CMO’s heart – how, as a profession, we can address marketing’s marketing problem! This is a fascinating subject, and we had a very stimulating discussion.

However, to truly stand out and out-perform competitors, CMOs can’t solely be reactive embracers of this change - they must be proactive makers of change.

The Ozone Project share the common characteristics that epitomise the type of marketer who is driving digital change.

With COP 26 drawing to a close, marketers across all sectors will be thinking about how sustainability affects their company and what they should be doing.

Although we might feel inexperienced in the face of new challenges, the answers might be simpler than you think.

If we are overlooking the role of something as fundamental as language in building our brands, are we overlooking other valuable assets too?