Think piece

The Last Medium?

Virtual Reality, as a concept, has been around for over 50 years...
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Creativity for the Logical ones

Innovation remains high on the agenda for most companies in their quest for growth, and creativity is undoubtedly one of the core skills required.
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Is it the place of brands to test the boundaries of taste?

From Barnardo's to Paddy Power, a wide range of brands' ads have attracted complaints...
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Innovating for growth

Over the last twenty years, innovation has been in the grip of what we might call ‘methodologism’ – the belief that if we can use the right process, we’ll get great innovation ideas.
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The evangelist in the laundry room

If you have ever spent any time in a hotel laundry, you will know it is not an exciting environment, in the conventional sense of the word.
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Chinese New Year is upon us

Chinese New Year is upon us. Children have had their CNY assemblies at school and the pressure was on to find the perfect outfit.
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Beware the career lifeboat

I recently got myself a new job. You might have seen it in Campaign. My mum certainly did (I sent her two copies).
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Cheers! A round-up of some of our favourite beer branding

It doesn’t take much to persuade most people to kick back with a beer, but it certainly doesn’t hurt to make it look great too.
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It’s CNY! Five resolutions for media to keep in 2016

Yes, ‘CNY’ could mean Chinese New Year, especially in this part of the world...
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Bias in the Spotlight: Default Bias

When presented with pre-set courses of action or defaults, we tend to accept what is presented. Intuitively, we often ‘go with the flow’.
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