The 2024 Marketing Transformation Report in partnership with Accenture Song - Lessons from The Marketing Society Awards

Behind the Scenes: Case Studies from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

smart's journey from concept to market leader offers valuable lessons, highlighting the transformative power of customer-centric digital platforms

BBVA's story of the power of digital transformation when executed with vision, commitment, and the right partnerships.

The 2023 Marketing Transformation Report in partnership with Accenture Song - Lessons from The Marketing Society Awards

Showcasing the award-winning case study papers from this years The Marketing Society Awards with inspiring stories and many examples of marketing excellence

The report set out to uncover what makes an effective B2B marketer, and what separates the best in this field from the rest, and it delivered some surprising findings. Over 800 B2B marketers were surveyed from across the US, UK, Germany and Australia. 

We explore three emerging strategic insights via the Marketing Transformation Triangle which we believe will guide you through your own transformation journey.

The Global Marketing & Communications Team is led by Tricor Group Head of Marketing & Communications, Sunshine Farzan.

Created in partnership with Kantar, we brought together a group of 23 senior marketers to discuss how they are driving growth in their organisations.