Snapshot Ariel’s campaign to get consumers to wash clothes at lower temperatures persuaded them that they could do something to battle climate change. Key insights

By creating an appealing desktop gadget to help its time-pressurised customers UPS successfully attracted new users. Key insights

Customer insight helped Sky engage successfully with a new and hard-to-reach audience for the Sky+ brand. Key insights

A comprehensive marketing capability programme had a significant impact on Shell’s ability to attract the best people. Key insights

More Th>n enjoyed a resurgence in loyalty when it offered customers their own personal contact manager. Key insights

Snapshot The company rewrote the rules of the weight loss category with the ambitious launch of a revolutionary new brand. Key insights

Snapshot O2 undertook an imaginative brand extension into entertainment which increased customer loyalty and helped create the world’s most popular music venue. Key insights

A thoughtful and heart-warming campaign put Pedigree at the forefront of helping homeless dogs. Key insights

Snapshot Keep Britain Tidy’s campaign played on young men’s desire to appear desirable by equating dropping litter with looking like a pig. Key insights

Snapshot A complete reorganisation of marketing capabilities helped ICI Paints become a global leader in decorative paints. Key insights