Snapshot A brand in danger of losing its way gave itself a makeover and brought a healthy glow to its performance. Key insights

Snapshot By rethinking its approach to cultural differences and finding common ground in the regenerative power of colour, Dulux became a truly global brand. Key insights

Snapshot The compelling combination of a culinary icon and a social marketing campaign triggered the start of a food revolution. Key insights

Magners defied industry analysts’ negative views of the potential of the cider market with the successful launch of its new cider brand in the UK, which revitalised a moribund category. Key insights

A powerful combination of product development and inspired marketing that was true to the brand...

Snapshot An innovative approach to uncovering consumer insights helped the revitalised brand reposition itself seamlessly across Europe. Key insights

A simple insight, articulated in a fully-integrated campaign, ‘Do what you do best’, revitalised BT Business and put it firmly on the SME map.

Snapshot An entertaining online game encouraged children to fight the flab by making it fun to equate what they eat with their health. Key insights