This is a case study about how KFC got an audience to listen when they were ignoring new product news. And then prompted reconsideration of a brand firmly pegged as ‘Fried Chicken’.

Ferrari. Lamborghini. Even their names, written simply in black and white evoke strong emotions.

Improving value for customers In 2009 the UK Garden Centre Retail market was characterised at a chain level by undifferentiated retailers.

During the London 2012 Olympics, 12.5 million spectators and 25,000 athletes and officials were expected on the transport network, enough to bring London to a grinding halt.

Ofcom’s new Communications Market Report 2013 is a must-read if you are in media. This is proper research and is packed with positive news for TV.

Mission to success

As CMOs steer through the rough waters of the complex and challenging global marketplace, one thing is certain: not enough feel prepared.

Just three of the reasons why 73% of UK B2B marketers agree that their role has become more challenging over the past three years.

Last year we all saw incredible content like the Olympics bringing people together to emerging trends like multi-screening making TV advertising even more effective.

Accepting the challenge