Case studies

Be the gryphon

What point have organisations reached on their digital business transformation journeys, and what is possible?
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2015 highly commended: British Army, Not-For-Profit Marketing - case study

In the late 2013 the Army recruiting environment was extremely tough: negative publicity surrounding Army redundancies...
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2015 winner: Sainsbury's, Cause Related Marketing - case study

The market was unprecedentedly tough - falling food prices coupled with an ongoing price war between the large retailers.
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2015 winner: BBC Worldwide, Brand Activation - case study

This is a story about an unlikely hero. In a world where superheroes come mostly dressed in lycra, shooting webs...
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2015 winner: Hotel Jen, Best Outside the UK - case study

Traders Hotels was part of the highly competitive mid-range hospitality sector currently dominated...
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2015 highly commended: Google, Customer Insight - case study

Google published real-time stories from the search trends of competing nations, revealing the quirks...
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2015 highly commended: THE OUTNET, Marketing on a Shoestring - case study

THE OUTNET gained a following with its curation of previous season’s fashions at a discount.
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2015 winner: TSB, New Brand - case study

Anyone who has ever sat in focus groups or seen research on trust and brands will know...
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2015 highly commended: KFC, Brand Extension

Since launching in the UK, KFC has become famous around the world for its Southern fried chicken coated in its secret recipe of eleven herbs and spices.
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2015 winner: Wagamama, Marketing on a Shoestring - case study

“Good food should satisfy all the senses, it should open mouths and open minds”
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