Be the gryphon

What point have organisations reached on their digital business transformation journeys, and what is possible?

There is an urgency and momentum building behind ‘digital business transformation’, as organisations reimagine, reshape and retool for an era in which traditional boundaries are being broken. The accelerated progression of technology and its rapid uptake by consumers has pushed the topic of digital
business transformation to the top of the agenda in boardrooms globally. The opportunity, or existential threat, that these seismic changes represent are focusing the minds of business leaders on the future of their organisations and industries as never before.

We are fascinated to see what happens next; to identify the point that organisations have reached on their digital business transformation journeys and to explore both what is possible and where the pitfalls may lie. Ovum, supported by SapientNitro, set out to interview 50 CEOs (or equivalent) from large organisations in Europe who have recently activated a digital business transformation initiative. Our aims are to understand and share the stage of maturity of digital business transformation initiatives in Europe, and to define the leadership strategies and issues as well as projected timescales and budget considerations.

This white paper sets out both analysis of the research results and prescription for senior executives to progress towards successful digital business transformation outcomes.

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