This is a story about the power of subtlety in marketing communications. About the power of applying meaningful...

The IPA, The Market Research Society and ourselves have launched a joint initiative.

The unique combination of music, film and interactive that is South by Southwest (SXSW) generates a kind of energy that sets the stage for connected thinking.

Last year, a new book leapt onto my list of essential reading for marketers. It joined Byron Sharp’s ‘How Brands Grow’, anything by Les Binet and Peter Field, and Bob Hoffman’s ‘Marketers are from Mars, Consumers are from New Jersey’.

Growth matters. It matters financially and commercially it creates opportunities for people inside and outside companies.

For the UK theatrical launch of Warner Bros.’ The LEGO Movie, there was a clear challenge.

In 2011, Guinness was a global brand in terms of its footprint, but very little else.

From Romania's 'social shepherd' to a clever buoy in Australia, our Pioneering Spirit Awards unearth some truly inspirational marketing ideas from around the world. See this year's nominations.

This year, our panel of judges is stronger than ever, with O2 CEO, Ronan Dunne our chair, plus new additions such as Disney's Anna Hill and Tesco's Toby Horry.

From no training for its marketing team to the creation of a Muller Marketing Academy now rolled out globally.