Tara Flanagan

As senior director of marketing and communications at Unisys, Tara Flanagan orchestrates the global strategy for field marketing, account-based marketing (ABM), and demand generation. She is a strategic leader known for building integrated marketing engines that spark curiosity and deliver tangible, transformative results.

At the heart of Tara’s approach is a powerful conviction: true growth is born from deep collaboration. She champions a culture where marketing and sales operate as one unified team, moving in lockstep to connect with the right clients at precisely the right moment. 

This philosophy of alignment is the driving force behind her team’s success.
Since joining Unisys in 2024, Tara has architected a revitalized ABM program that has become a benchmark for excellence. Under her leadership, the team has executed over 60 bespoke one-to-one campaigns and seven strategic one-to-few vertical campaigns, together generating an incredible $2 billion in marketing-originated pipeline.

This forward-thinking approach has set the stage for growth and earned widespread industry acclaim. Tara was recently named one of Ragan's Top Women in Marketing for Lead Generation for 2025, and her team’s groundbreaking work was recognized with the 2025 ITSMA Global Marketing Excellence Award for ABM Program of the Year. Her leadership and innovative campaigns have also garnered accolades from The Drum, B2B Marketing, the Marketing Society, and the Association of National Advertisers.

Before bringing her energy to Unisys, Tara honed her expertise for nearly a decade at Oracle, helping build and scale their demand generation, field marketing, and ABM programs. Her path to enterprise technology was shaped by a foundation in consumer-facing marketing with iconic brands like Red Bull and Anheuser-Busch. This deep understanding of consumer expectations has informed a successful transition into tech with roles at Tesla, Samsung, and Western Digital, allowing her to build B2B strategies that resonate on a human level. Today, she continues to inspire her team to think bigger, work smarter, and collectively drive exceptional outcomes for Unisys and its clients.

Tara’s passion for creating meaningful connections extends beyond her work. A native of Colorado and proud community supporter, Tara volunteers with Urban Peak and the Hands and Feet Project, nonprofits that focus on empowering vulnerable youth. She earned her Bachelor of Arts degree in technical communication from Colorado State University and enjoys skiing, spending as much time as possible in the mountains near her Denver home.