Why the Conservatives need to re-brand the party

Tony Blair was the last politician to lead a major party rebranding with the “New labour” project.

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What did the election teach us about advertising effectiveness?

So – how did that happen? And what can the marketing and advertising worlds learn about effective communication from the Tories’ overwhelming victory last Thursday?

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Election Special

The death this year of Lord Bell reminds us that there is a shortage of high-profile advertising experts - the kinds of people who get called by Newsnight and Today editors...

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Merry Brexmas Everybody?

As 1970s group Slade prepare to kick-off The Rockin’ Home for Christmas Tour 2019...

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We should give ourselves time to think

The morning after Boris announced that he was going to suspend Parliament, the nation was split between outraged anti-proroguers and passionate admirers of the PM’s derring do.

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Why politicians get so angry about Dominic Cummings

Cummings is often presented as an evil genius. He is not – he is just an advertising strategist with an effective communications idea

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