The Marketing Society Changemaker Conference 2025 New York featured speakers who answered the challenge to change – the trailblazers who turned adversity into opportunity and vision into impact covering Gen Z authenticity, creator partnerships and the evolving CMO role of the CMO.

A review of the 2025 The Marketing Society New York Changemakers Conference held at Advertising Week NY, from our Partner System1 on marketing that resonates with Gen Z.

Sonic branding helps a brand stand out – and nobody stands out like fashion brands! How do they deploy music and what can other luxury brands learn from them? Colleen Fahey of Sixième Son breaks it down

After a week at the Cannes Lions International Festival of Creativity with the SPCSHP & MSQ crew, one thing became crystal clear: if last year was about AI's potential, this year was about learning how to live with it.