Marketing Effectiveness

Global Market Sentiment Pulse: Contextual Brands in the Age of Instability

DEPTĀ®'s Global Market Sentiment Pulse, produced in partnership with The Marketing Society, draws on a survey of 3,000 consumers and the perspectives of senior marketing leaders from Barclays, British Airways, Diageo, Tesco and more to reveal what people actually want from brands in an age of instability.
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A Call To Arms: Why Marketers Need To Know About Marketing

In this special session, Mark Ritson, founder of MiniMBA and one of marketing's leading commentators, challenges marketers to rethink the future of the profession in...
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The CMO Tension Report: Navigating growth across APAC's complex world

Fourteen senior marketing and business leaders across APAC share their honest perspectives on the tensions defining modern marketing leadership, from AI and measurement to brand building and organisational complexity, in partnership with Ekimetrics.
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What CFOs Actually Want from Marketing Leaders

A practical, first-hand guide to why marketing and finance misunderstand each other and how marketing leaders can reframe their language, thinking and approach to build genuine credibility with CFOs.
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Global Conversation: Three Paths to Growth

Growth rarely comes from doing more of the same. But where exactly should you push? In this Global Conversation, Lindsey Clay, Chief Executive at Thinkbox...
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