Diego Chicharro, Head of Effectiveness at Publicis London, explores how the latest marketing evidence applies to the long-standing global vs. local advertising debate and shares his perspectives on keeping the conversation alive.

What is leadership today? It's less about titles and where you sit in an organisation chart and more about engaging, inspiring and mobilising others around a shared vision. BASF's Jessica Schroeder explains.

The Marketing Society Annual Lecture 2025, featuring Alex Mahon, CEO of Channel 4 and a trailblazing leader in the media industry. In this candid and...

In this insightful virtual session, Siew Ting Foo, veteran marketer and author of "Building Brands with Soul," shares a powerful framework for creating human-centered brands...

Mark Hull shares his experience of our Connections & Conversation event at Aston Martin Formula 1

Global business challenges require "both/and" thinking to balance competing tensions rather than solving isolated problems.

Anouncing leadership changes across its Gulf Cooperation Council (GCC) operations, positioning the organisation for continued growth throughout the region.

We round up the key insights and lessons gleaned from the Connection & Conversations event: No ordinary team: Aston Martin Aramco Formula One® Team

The A - D of digital trends set to influence marketing in 2025 - an in depth look at the pros and cons and how they'll affect businesses and brands.

Nine key trends are set to shape marketing in 2025 but rather than chasing each one down select only those that genuinely align with your own brand's DNA