Since closing my last company & becoming a solo operator one of the best things I’ve noticed is that once your days are no longer filled with endless meetings you have a lot more time to do interesting things with interesting people.

Episode #105. The technical topic in this episode is decision science and the role it plays in today’s consumer buying behaviour. Decision Science combines the...

In this article Chris highlights the current golden age of creativity, emphasising that creativity is not about commerce but about making the invisible visible and producing original ideas.

Saurabh Patel, Group Chief Marketing Officer at IHH Healthcare, believes in servant leadership to support successful teams. On the latest Shiny New Object podcast, he...

Episode #104. Season 6 returns with a leadership topic to support marketers to identify and develop their authentic leadership style.   Abby’s guest in this episode...

Integrity, hard work and reliance  These are the words that stand out when I reflect on The Marketing Society’s annual lecture with Amanda Blanc, CEO Aviva.

Shaaf Tauqeer, easyJet's Audience and Martech Manager, shares the brand's plans for an upcoming in-flight podcast to build consumer loyalty and use their captive attention...

This month, THINK EQUAL Project Director, Leanne Foy met Mohammed Ismaeel Hameedaldin, Founder at ToughLove Advisors and Chair of The Marketing Society, Dubai Mohammed shares...

People development theories often use the idea of T-shaped talent to show that those who specialise in one area become successful contributors to their organisation...

Manchester United and Adidas are two of the sports worlds most iconic and valuable brands. So the new £900million, 10 year deal, signed recently, has...