Leadership

The Whole Marketer Ep112 - Brand partnerships with guest Beth Reeve

Episode #112. Brand Partnerships is the technical skill discussed in this episode – specifically the power of brand partnerships to drive societal change. Joining Abby...
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Leading Conversations - Intrapreneurs & Entrepreneurs

Episode 8 In the latest episode of the Leading Conversations podcast, Barry talks to David Cotter from Edrington and Sarah Baillie from StudioLR about the...
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The Whole Marketer Ep111 - Strengths with guest Sean Hall

Episode #111. Our first episode of 2024 is Strengths – a key area of personal understanding, which we can use to increase your fulfilment and...
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Leading Conversations - Planning & Strategy Mythbusting

Episode 7 In this episode, Barry talks to Gill Wylie from Frame and Vic Milne from Leith about Planning & Strategy. They discuss some of...
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Splitting marketing strategy across 3 horizons

In the quest to secure immediate profits, the risk of overlooking sustained growth opportunities and jeopardising the long-term success of a business is ever-present. David...
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In 2024, Focus on the Fundamentals

It’s the New Year and a time for resolutions, a time to make changes.
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2024: The Year of Marketing Renaissance

We're on the brink of a marketing renaissance. This year is shaping up to be a time to get back to our marketing roots.
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Rediscovering the magic of DTC in data driven marketing

Paul Robinson, Director Marketing, Europe, Middle East, Africa, Central & Latin America at Jabra, talks about the multiple benefits of direct-to-consumer marketing and sales in...
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Leading Conversations - The Importance of a Strong Employer Brand

Episode 5 In this episode, Barry delves into the hot topic of Employer Brands with guests John Botia and Steph Halliday. The trio discuss what...
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The Whole Marketer Ep109 - Business to Business Customer Journey with guest Antonia Wade

Episode #109. Business-to-Business marketing and the B2B customer journey is the technical skill explored in this episode.   B2B customer journeys can often been perceived as...
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