Leadership
Leading Conversations - Planning & Strategy Mythbusting
Episode 7
In this episode, Barry talks to Gill Wylie from Frame and Vic Milne from Leith about Planning & Strategy. They discuss some of...
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Splitting marketing strategy across 3 horizons
In the quest to secure immediate profits, the risk of overlooking sustained growth opportunities and jeopardising the long-term success of a business is ever-present. David...
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In 2024, Focus on the Fundamentals
It’s the New Year and a time for resolutions, a time to make changes.
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2024: The Year of Marketing Renaissance
We're on the brink of a marketing renaissance. This year is shaping up to be a time to get back to our marketing roots.
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Rediscovering the magic of DTC in data driven marketing
Paul Robinson, Director Marketing, Europe, Middle East, Africa, Central & Latin America at Jabra, talks about the multiple benefits of direct-to-consumer marketing and sales in...
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Leading Conversations - The Importance of a Strong Employer Brand
Episode 5
In this episode, Barry delves into the hot topic of Employer Brands with guests John Botia and Steph Halliday. The trio discuss what...
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The Whole Marketer Ep109 - Business to Business Customer Journey with guest Antonia Wade
Episode #109. Business-to-Business marketing and the B2B customer journey is the technical skill explored in this episode.
B2B customer journeys can often been perceived as...
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Think Equal Podcast - Leanne Foy meets Lisa King
This month, THINK EQUAL Project Director, Leanne Foy meets Lisa King, Co-Founder of Tales and Heads.
Tales and Heads was founded by Lisa and Margaret...
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The Whole Marketer Ep108 - Marketing Effectiveness with guest Rachel Moss
Episode #108. Marketing Effectiveness is the focus of this episode and a key technical skill for marketers to define, set, track and review KPIs in...
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Leading Conversations - No wrong path
Episode 3
In this episode, Barry leads the conversation with Ian Greenhill from Studio Something and Paul Mason from Go Forth about their unconventional paths...
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