Leadership

In celebration of books: World Book Day

Celebrating the joy, knowledge and wisdom a great book can bring; marketing, business and growth mindset books that have inspired and informed our community
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Insights from our Esteemed Judges

Top marketing leaders share their perspectives on the importance of awards, tips for crafting compelling entries, and their criteria as judges.
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Invest in women: Accelerate progress

the importance of investing in women and girls to accelerate progress towards gender equality, featuring perspectives from various leaders across industries
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Marketing, AI, and globalised points of view

For Grant McKenzie, CMO of Asahi Europe & International, AI is a ticket to getting “back to the good stuff” in marketing. It enables day-to-day...
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Behind the Awards: Cristina Diezhandino, Inspirational Marketing Leader of the Year

Following the presentation of Inspirational Marketing Leader of the Year at our Annual Dinner in 2023, Cristina Diezhandino, Diageo's Chief Marketing Officer is joined by...
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Responsible advertising can drive better business results

From our OnesToWatch programme a spotlight on responsible advertising
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A rich conversation

Piers Newson-Smith reflects on The Marketing Leaders programme and the chance to reconnect at the recent 20th anniversary event
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The Untapped Power of Employee Advocacy

Elongated sales cycles, expanding buying committees, and the constant battle against the status quo, B2B marketers face a myriad of challenges.
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Episode 1: The power of entrepreneurial thinking for brands:

Welcome to our new series: The power of entrepreneurial thinking for brands, hosted by The Marketing Society member Ruth Fittock. Episode 1 This episode...
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Data deep dive: Choosing what's relevant & avoiding shiny new objects

Incorporating data into marketing strategies is crucial. However, is every piece of data valuable for growth, and what frameworks and methodologies must marketers implement to...
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