Bayer's Global Head of Data Driven Marketing, Emre Acikel, has found the recipe for marketing magic by combining creative and media analysis and optimisation for...

Having worked with C&C group in the past, I knew this session with Paul, Stuart and Hazel from the Tennent’s team would be an incredible insight and opportunity for Future Leaders, and it certainly delivered.

We were enlightened with history, data, opportunities and amazing examples of AI usage or applications today

Episode #121. Today’s episode is a technical skill on psychological biases, where we’ll discuss the patterns found in decision-making that marketers can use to better...

Driving radio listeners to digital content is easy if you understand their drivers. For Idil Cakim, Senior Vice President, Research and Insights at Audacy, Inc...

Episode #120. This episode is a leadership topic on Impact and the methodology of an impactful leader.  Creating impact is an important skill for marketers...

Although alignment between sales and marketing functions seems a no brainer, most organisations fail to do it and miss out on enhancing their creative effectiveness...

Episode #119. Gaining buy-in is the soft skill, leadership and personal understanding topic of today’s podcast.  Gaining buy-in is a critical skill for marketers, particularly...

Dr Grace Kite explores how CMOs can overcome challenges in demonstrating marketing ROI within tighter budgets and increased CFO scrutiny.

“Be the voice of the consumer who wants to do more.” ESG – environmental, social and growth, (yep you read that right), growth rather...